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Whitten Overby

Cornell University

Here Is Television, Your Window to the World: Intersections between Television and Space

There has been a lot of fear mongering about the decline of television viewership lately, but recent consumer reports tell another story. Television, since its widespread adoption in the 1950s, has become

In 2014, Nielsen, the publicly traded global information and measurement company that tracks consumers and their behavior but namely television ratings, announced a new initiative called the Total Audience Report. For decades Nielsen was the name in television ratings, however, since the television viewing landscape has changed over the past two decades, their esteemed position has begun to wane: fewer and fewer Americans are participating in the liveness that initially pioneered television as a new media technology. The Total Audience Report tracks every video available on every kind of screen it may be viewed as well as every kind of viewership that exists. The most recent data, as of writing this in May and June 2016, concerns the 4th quarter of 2016, which concerns Millennials’ TV viewing habits: the average person 18 to 34 watched 2 hours and 45 minutes a data of live TV, 1 hour and 23 minutes using TV connected devices, and a total of 4 hours and 4 minutes using a TV for any purpose

 

It would seem, based upon a Facebook’s first quarter 2016 report, the time users spend on their three social media platforms (old school Facebook, Facebook Messenger, and Instagram) the second most screentime we spend is in front of our computers or, likelier, smartphones with

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